HeyGen Promo Code & Pricing

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Find the best HeyGen promo codes and deals on this page to help you save on AI video creation. Use the featured deal below or keep reading for other ways to save.

Official website: heygen.com

What HeyGen Does

HeyGen is an AI video platform that creates professional videos using digital avatars. You type a script, pick an avatar, and it generates a video with realistic lip-sync and natural-sounding voices. No camera, no recording equipment, no editing skills required. Content creators use it for YouTube videos, marketers use it for ads and product demos, businesses use it for training materials, and educators use it for course content. The avatars look pretty realistic and can speak in over 40 languages. You can even create a custom avatar that looks like you by uploading footage. It’s basically turned video production into a text-based workflow, which is either incredibly convenient or slightly unnerving depending on how you feel about AI.

How HeyGen Runs Deals

HeyGen’s main discount is built into annual billing, which gives you about 17% off compared to monthly payments. That’s not a promo code, just their standard annual pricing structure. Beyond that, promotional codes are inconsistent. You’ll find codes floating around on coupon sites claiming 20-30% off, but most of them are either expired, affiliate-specific, or don’t work reliably. The most commonly mentioned codes are things like CREATORSCHOOL1, BRANDNAT20, and FIRSTMOVERS20, but verification is spotty. HeyGen doesn’t advertise student discounts or major seasonal sales like Black Friday. The free plan is genuinely useful for testing (3 videos per month), and they sometimes offer first-month discounts for new subscribers. Your best bet is annual billing if you’re committing long-term, or waiting for occasional promotional periods where codes actually work.

HeyGen Pricing Plans

Here’s what HeyGen charges for their different plans. Pricing current as of March 2026.

Free Plan – $0/month

• 3 videos per month
• Up to 3 minutes per video
• 720p resolution
• Watermarked videos
• Access to Avatar IV video generation
• 120+ stock avatars
• 300+ voices

Creator Plan – $29/month ($24/month annual)

• Unlimited avatar videos
• Up to 5 minutes per video
• 1080p HD resolution
• No watermarks
• 200 Premium Credits per month
• 1 custom video avatar
• Avatar IV: 10 minutes/month

Pro Plan – $99/month ($79/month annual)

• Everything in Creator
• Up to 20 minutes per video
• 4K resolution
• 1,000 Premium Credits per month
• 3 custom video avatars
• Avatar IV: 50 minutes/month
• Priority video processing

Business Plan – $149/month (~$119/month annual)

• Everything in Pro
• Up to 60 minutes per video
• 5,000 Premium Credits per month
• 5 custom video avatars
• 3 team seats included
• API access
• Brand kit
• SAML/SSO security

Enterprise – Custom pricing

• Custom credit allocations
• Unlimited videos
• Dedicated data center
• Advanced security features
• Customizable solutions
• Dedicated account manager

Note: Premium Credits are used for advanced features like Avatar IV generation (hyper-realistic avatars), lip-synced video translation, and AI-generated assets. Standard avatar videos are unlimited on paid plans. Annual plans save 17-20% vs. monthly billing. Remember that pricing is current as of March 2026, so always double-check the current pricing before making a buying decision.

Frequently Asked Questions

Is there a free trial for HeyGen?

HeyGen doesn’t do a traditional free trial. Instead, they have a permanent free plan that gives you 3 videos per month with watermarks and 720p quality. You can use it indefinitely without a credit card, so it’s more generous than a 7-day trial in some ways. It’s enough to test whether the avatars and voices work for your use case before committing to a paid plan.

Does HeyGen offer student discounts?

Not officially. HeyGen doesn’t advertise any student discount program on their site. Your best option as a student is the free plan or annual billing on the Creator plan, which drops the price from $29/month to $24/month. Some third-party coupon sites claim student deals, but those aren’t verified through HeyGen’s official channels. If they do start offering a student discount then we will update the page with that information.

How much can I save with annual billing?

Annual billing saves you about 17-20% depending on the plan. Creator drops from $29 to $24/month (17% off, saves $60/year). Pro goes from $99 to $79/month (20% off, saves $240/year). Business drops from $149 to about $119/month (20% off, saves $360/year). You pay upfront for the year, so Creator annual is $288 total instead of $348 if you paid monthly.

Are there Black Friday or Cyber Monday deals?

HeyGen didn’t run special promotions for Black Friday or Cyber Monday in 2025. Their pricing stays pretty consistent year-round, with the annual billing discount being the main savings mechanism. Occasionally you’ll see promo codes pop up during seasonal periods, but they’re not heavily advertised and tend to be affiliate-specific rather than site-wide sales.

Can I get a refund if I use a promo code and don’t like it?

Subscription products like HeyGen typically don’t offer refunds, only cancellation. If you sign up for a monthly plan, you can cancel anytime and you’ll keep access until the end of your current billing cycle. Annual plans are riskier since you pay upfront, so it’s smarter to test with the free plan or monthly billing before committing to a year. Some sources mention a 14-day money-back guarantee, but verify that directly with HeyGen support.

Do promo codes work on annual plans?

Most promo codes that actually work apply to monthly billing only. The annual plans already include the built-in discount (17-20% off), so codes don’t stack on top of that. If you see a code claiming to work on annual plans, test it before committing, because the majority of promotional codes are designed for monthly subscriptions.

What are Premium Credits and how do they work?

Premium Credits are HeyGen’s way of limiting advanced features without capping standard video creation. Unlimited avatar videos (using Avatar III) don’t consume credits. But premium features do: Avatar IV generation costs 20 credits per minute, lip-synced video translation costs 5 credits per minute, and AI-generated assets consume credits based on complexity. Creator gives you 200 credits/month (roughly 10 minutes of Avatar IV), Pro gives you 1,000, Business gives you 5,000. If you run out, you can buy Premium Credit Packs for $15/month (300 credits).

Can I use multiple promo codes at once?

No. HeyGen only allows one promo code per purchase. You can’t combine a promotional code with a referral discount or stack multiple offers. Pick whichever deal gives you the best savings, which is usually either a working promo code on monthly billing or just straight annual billing without a code.

Do unused Premium Credits roll over?

No. Premium Credits reset with your billing cycle and don’t carry over to the next month. If you’re on monthly billing and only use 100 of your 200 credits, the other 100 disappear when your subscription renews. This is different from some other platforms that let you bank unused credits, so plan your usage accordingly or you’re leaving money on the table.

Where do I find the latest HeyGen deals?

Check HeyGen’s official pricing page at heygen.com/pricing for current promotions. Promo codes are more likely to be found through affiliate partners or influencer channels than directly from HeyGen. Third-party coupon sites list codes, but verify them before signing up since expiration rates are high. The most reliable savings method is annual billing, which doesn’t require a code and is guaranteed to work.

Ready to save on AI video creation? Head over to heygen.com and check what deals they’re running right now.